"When I launched PRophet in late 2020 I left behind both the 'comforts' of agency life and the agency I founded. Fast-forward to 2023 and the road less traveled is now a digital super-highway destined to transform the PR industry as we know it, primarily using AI-driven technologies and techniques designed to make modern communicators more productive. There's been a lot of press lately about OpenAI's ChatGPT."
"Some are comparing the rapid rise of ChatGPT to the introduction of the iPhone in 2007. One thing is certain, AI is arguably the most consequential innovation in modern history and is undeniably having a deeply profound impact on industries and facets of day-to-day life. For example, you can hire AI interns Aiden and Aiko; chat with any number of historical figures and celebrities that are living, dead, real or imagined through Character.AI; or hire a DJ through PlaylistAI."
PRophet launched in late 2020, signaling a move from agency routines toward AI-driven PR solutions. By 2023 AI became a digital super-highway reshaping PR through technologies that increase communicator productivity. ChatGPT attracted widespread press, with enthusiasm tempered by critics who say capabilities are overstated and others who fear creativity loss, complacency, and plagiarism. Comparisons to the iPhone underscore AI's disruptive potential. Consumer and professional AI tools include virtual interns, Character.AI conversational personas, and PlaylistAI DJs. Medical research demonstrates AI predicting lung cancer risk years in advance. Major tech investment and integration efforts accelerated competitive shifts and prompted industry-wide strategic responses.
Read at The Drum
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