"There is no such thing as PR anymore,"
"Historically, a PR professional's greatest asset was their Rolodex. They built relationships with journalists over time, sharing useful and timely information in the hopes that it would translate into coverage for clients. ... For decades, PR firms have trotted out books of press clippings to illustrate worth for clients."
"Economists might say it's an example of too many buyers (PR people) chasing too few goods (placements in publications), a classic recipe for inflation,"
"We've more than doubled in size over the last decade. He's able to communicate with anybody and everybody,"
Traditional media decline and the collapse of placement scarcity have hollowed out the old PR model based on journalist relationships and press clippings. Prominent voices declare conventional PR dead, while some firms thrive by pivoting to broader strategic communications, integrated marketing and client-focused services. Founders with strong local connections once leveraged rolodexes to win coverage; modern successful shops emphasize new service mixes and growth strategies. Analysts describe the change as too many PR buyers chasing too few placements, forcing reinvention rather than simple extinction of the profession.
Read at Urban Milwaukee
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