"while further increasing name recognition and law firm visibility. For everyone else, appearing as the expert guest on a podcast whose content has a clear connection to your area of law can be a highly effective tool for accomplishing the same goals, but you will likely need to do much of the work of vetting podcasts and pitching ideas for a guest spot yourself."
"How To Pick a Podcast Every now and then, an attorney may be lucky enough to find that a podcaster is seeking them out because the podcaster (or their programming/production team) already recognizes the lawyer's expertise and has a specific legal topic in mind for presentation to the podcast audience. This scenario may sometimes unfold when a podcast is developing an episode or series on a subject with which a specific attorney or law firm has substantial experience."
Partners in the largest law firms may have dedicated public relations staff to develop podcast guesting strategies that build reputation and increase name recognition and firm visibility. Other attorneys can appear as expert guests on podcasts with a clear connection to their area of law to achieve similar goals, but will likely need to vet podcasts and pitch guesting ideas themselves. Maximizing returns on non-billable hours requires taking time upfront to consider what goes into an effective podcast guesting strategy. Occasionally podcasters seek out attorneys whose expertise matches planned topics, but most efforts require attorney initiative and fit-based selection.
Read at Above the Law
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