"When Bospar asked ChatGPT, Claude, Gemini, or Copilot for information about RealSense, each one provided a version of the same answer: RealSense was no longer in business. In reality, the company was on the verge of announcing a spin-out from its parent, Intel, and a $50 million funding round. How could RealSense get top-tier press coverage if the leading AI tools had already written its obituary?"
"About half of US consumers are using AI-powered search to evaluate and discover brands, per a recent McKinsey report. In this new era, Google - which has introduced its own AI search features - still dominates the overall search market, responsible for roughly 90% of global search engine traffic, according to Cloudflare. As the nature of search begins to shift, businesses from travel companies to clothing brands are racing to ensure they show up prominently - and accurately - inside these answer engines."
AI-powered answer engines frequently surface incorrect or outdated facts about companies, sometimes asserting that active businesses are defunct. Many consumers already use AI search to evaluate brands, while Google still dominates overall search traffic. Businesses and PR firms face new risks to publicity and reputation when answer engines return false summaries, and there is no straightforward correction mechanism. A new industry is emerging around generative engine optimization and answer engine optimization as firms invest in visibility strategies. Only a small share of brands systematically monitor AI search performance, increasing vulnerability to errors.
Read at Business Insider
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