"I had no idea how many copies I would be able to sell of my first book. To build interest, I set up a website for the book. I hired a public relations firm that helped me appear on local television slots around the country and on one national-level syndicated television show. I appeared on many radio podcasts, happily participated in many podcast interviews, provided interviews to reporters from multiple magazines and newspapers,"
"I encouraged over 100 people to write Amazon reviews for the book, and it garnered an average rating of 4.9 stars. (I had been told that once the number of Amazon reviewers exceeds 50, its algorithms are more likely to promote the book.) Four years after this intense publicity effort, I can share that most of it yielded virtually no book sales, as far as I know. My PR firm suggested that the publicity helped promote my "brand.""
The book's publicity campaign included a website, a public relations firm securing local and national syndicated television appearances, numerous radio podcasts, magazine and newspaper interviews, bookstore signings, and a Psychology Today blog. Lectures were delivered at medical institutions and conferences, and advertising ran on Google, Facebook, Amazon, and in local school newsletters despite no social media following. Promotional efforts to patients, family, and friends and solicited Amazon reviews generated a 4.9-star average from over 100 reviewers. After four years, most broad publicity produced virtually no measurable book sales, while targeted promotion to personal networks and one local TV interview produced sales and new clinical patients.
Read at Psychology Today
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