"PR, by its very nature, is wielding influence and winning arguments. Unfortunately, some of the PR industry has gotten caught up in delivering fame rather than influence (be wary of case studies with '2bn views' as an outcome). This means that brands often only associate public relations with tactics - a viral moment or front-page splash - rather than strategy."
"A strong PR strategy starts with understanding what you want to achieve. Is your goal to simply sell as much as possible? You might need PR. But I'd prioritize a world-beating product and a superb sales team. Ask what your PR team - in-house or agency - can do for you outside of getting your name in the paper. Communication is influence, so decide who you need to win over. The rewards are enormous."
Public relations helps new brands build industry presence and helps established businesses remain competitive and manage negative backlash. Digital marketing and influencers have reduced PR priority, but strategic PR remains essential for brand identity. PR should focus on influence and clearly defined goals rather than chasing viral fame. A strong PR approach begins by identifying target audiences, deciding who needs to be won over, and aligning communications with business objectives. PR complements product excellence and sales capabilities rather than replacing them. Successful execution requires bold, creative tactics grounded in audience understanding and a clear message.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]