"I've learned this through experience. As a tech communications expert, I've defended the reputations of companies like Google and Uber and helped hundreds of startups build their brands across Europe and the US, from pre-seed to post-IPO. I now work closely with founders to craft messaging that truly cuts through the noise. Time and again, I've found that the most successful founders know precisely the unique value they bring."
"If a founder can't explain what they do in 20 seconds, they're in trouble. The world's best communicators aren't the most charismatic ones - they're those who organise information so it's easy to understand. Founders must articulate the problem they solve, the solution they offer, and the benefit for the customer in plain language. No jargon, no "cutting-edge disruption." If your messaging is too complicated or unfocused, people will assume your product is, too."
Startups commonly fail because no one knows or cares about them; attention functions as oxygen for growth. Strategic communications and precise messaging build brand recognition across stages, from pre-seed to post-IPO. Founders must explain their offering in about 20 seconds and organise information so it is easy to understand. Messaging should state the problem, the solution, and the customer benefit in plain language without jargon. Testing messages on people outside the industry ensures clarity. Clear messaging helps secure funding, attract top talent, and win customers.
Read at TNW | Future-Of-Work
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