While that influx of big advertisers is good news for podcast companies, it also makes it more challenging for small- to mid-sized brands to stand out in the space. After all, host-read ads became popular among startup and DTC brands initially because it was a relatively untapped space, and they gave listeners an authentic, direct call to action through a unique promo code.
I got rejected from every single internship I applied to last summer - consulting, finance, tech, and entertainment. At the very end, I settled for a role at a startup called RecruitU as a social media intern. I grew their Instagram from 0 to 100,000 and my own account from 0 to 50,000. I also grew the company's user base by 400%. I was pretty much their only distributor.