"Before she was a VC, Masha Bucher worked in PR and marketing - an experience that has shaped the way she runs Day One Ventures. After years of working in communications - including executive roles that gave her deep insight into how startups operate - Bucher realized she could either use her business acumen to become one of the most effective PR reps in the game, or evolve into something more. "I was seeing what was going on in business, and because I could understand the context, I understood business, and because I understood business, my PR pitches would be very business focused," Bucher told TechCrunch on today's episode of Equity."
"Day One's integrated model allows Bucher to work with startups at critical early stages when they need support most. Younger startups might pivot or experience founder shakeups, and "you need to be trusted to advise and help them make decisions." Backing a company financially gives her something many traditional PR firms can't offer: she's literally invested in the story."
Masha Bucher moved from PR and marketing into venture capital and founded Day One Ventures in 2018. She pairs early-stage investments with integrated PR support to align financial backing and storytelling. Bucher contends that many PR firms are misaligned with startup needs, often slow and prohibitively expensive. Day One focuses on rapid, cost-effective support during critical early moments, including pivots and founder changes, and offers trusted strategic advice. Financial investment creates deeper commitment to a company's narrative and enables more meaningful, long-term partnerships with portfolio startups.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]