Credibility Over Coverage: How S99 PR Is Redefining Press Strategy For Tech Founders And Modern Brands

"The tension in the boardroom is familiar. A founder scans their search results before an investor call and realizes the problem isn't visibility, it's credibility. Despite months of marketing spend, the company's public narrative feels fragmented, shallow, or worse, indistinguishable from competitors making similar claims. Down the hall, another company faces a different reality. Its leadership team enters meetings with third-party media coverage that clearly explains what they do, why it matters, and how they stand apart in a crowded market."

"Why Press Alone No Longer Works Traditional PR has long operated on retainers, timelines, and uncertainty. Businesses often spend tens of thousands of dollars each month with little clarity on outcomes, receiving activity reports instead of strategic clarity. In response, guaranteed placement agencies have emerged, promising speed and certainty, but often at the cost of editorial depth and long-term credibility."

"S99 PR has taken a different approach. Instead of treating press as a transactional output, the firm approaches earned media as a strategic asset, one designed to influence how founders and brands are understood by investors, partners, customers, and increasingly, AI-driven discovery systems. "The problem isn't that companies lack press," said Jake Vince, Partner at S99 PR. "It's that most press isn't built to hold up in competitive environments where real decisions are being made.""

Many companies generate press and visibility but fail to translate attention into trust, leaving public narratives fragmented or indistinguishable from competitors. Traditional PR often delivers activity without strategic impact, relying on retainers and uncertain outcomes while guaranteed-placement firms trade editorial depth for speed. S99 PR prioritizes building credibility infrastructure, treating earned media as a strategic asset that shapes perceptions among investors, partners, customers, and AI-driven discovery systems. Effective credibility emphasizes editorial depth, long-term trust, and differentiated narratives rather than rapid placements or volume-based metrics to create durable reputational advantage.

Read at Benzinga