"Public relations and media features help build credibility in a brand. And they're not just reserved for large companies or celebrities. In 2026, freelancers should also aim to earn valuable media opportunities and leverage them to grow trust and credibility. They may also result in more inbound leads for your business! Your PR goals may look like: Be a guest on five relevant podcasts Write five expertise-led guest posts on industry blogs or publications Be a guest speaker at a business networking event"
"It's time to turn your successful projects into case studies that can be shared on your digital channels. Case studies are proof that you can deliver. HubSpot reports that businesses that publish case studies generate 45% more qualified leads than those that don't. By illustrating real-world work and results you've created for clients, you're building more trust in your brand and influencing purchase decisions. This year, aim to create data-driven case studies that are housed in your portfolio or on your website."
Freelancing is rapidly expanding, with freelance platforms forecast to reach $16.54 billion by 2030 and 28% of skilled knowledge workers operating as freelancers. Growing competition requires continuous upskilling, marketing, and strategic moves to grow a freelance business. Earning PR features builds credibility and can generate inbound leads through podcast appearances, guest posts, and speaking engagements. Turning successful projects into data-driven case studies builds proof of delivery and can increase qualified leads by 45%. Freelancers should also refresh their websites and online portfolios to showcase results, leverage earned features across channels, and convert trust into new business.
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