"A lot of people think this is a peculiar parenting move, and a lot of other people think this a perfectly natural thing to do, for someone who has built a global brand from just their name and raw talent but I thought, wait a second: my daughter is also called Harper and my dog is called Romeo, and even though neither of them has imminent plans to launch a perfume, I still should have been consulted on this."
"The law is pretty clear that, once you become an adult, your parent can no longer own your name or any domain thereto associated, although the law can say what it likes; I still think of my kids' fingernails as basically mine. Anyway, it turns out that the keyword in all this legal apparatus is Beckham, so any Harpers, Romeos or, for that matter, Brooklyns who want to continue calling themselves that can go right ahead."
Victoria Beckham has trademarked her children's names, provoking debate about the intersection of celebrity branding and personal naming. Opinions vary between seeing the move as peculiar parenting and seeing it as a sensible protection of a global brand. A parent claims a daughter named Harper predates the Beckhams' Harper and that a dog named Romeo predates Romeo Beckham in dog years. Trademark law prevents parents from owning an adult child's name or associated domains, and the trademarks here hinge on the Beckham surname, allowing others named Harper, Romeo or Brooklyn to continue using those names.
Read at www.theguardian.com
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