Jennifer Anistonâs new advert for her haircare line, LolaVie, humorously critiques celebrity branding practices. By employing parody, including 'Hair People' characters infused with '90s graphics, the ad resonates with fans. It simultaneously showcases the brand's effectiveness but in a light-hearted manner. Aniston's comedic timing directs the narrative, allowing her to effectively emphasize the science behind her products while maintaining an approachable persona, which is often lacking in other celebrity beauty brands. This advert not only promotes LolaVie but also aligns with Jennifer's well-known hair legacy, ensuring audience engagement.
This advert, posted on LolaVie's Instagram, is tongue-in-cheek and centres on Jennifer's marketing team showing her an ad for approval that features 'Hair People' - characters made out of hair dancing around to a techno beat.
I created LolaVie as a haircare brand that really works, it's backed by science and we don't say that at all.
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