In SubwayTakes, host Kareem Rahma engages passersby in deep conversations on provocative topics, embodying a modern Socrates in subway settings. The show features a blend of personalities, from everyday commuters to celebrities, each presenting strong opinions. Launched in early 2023, SubwayTakes has quickly gained traction on platforms like Instagram and TikTok. To monetize the platform in 2024, Rahma increased episode output while maintaining authenticity, showcasing his experience in digital media. The shift raised his weekly episodes to seven, enabling him to introduce more paid partnerships while grappling with the authenticity of the show's premise.
SubwayTakes debuted in early 2023, and it didn't take long for Rahma, who had previously created the hit cabdriver-interview series Keep the Meter Running, to grow it into a modestly successful platform.
He did a fair amount of the former - though he maintains he avoids booking stars making press rounds - but more of the latter.
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