In 2025, Hollywood's focus has shifted from traditional stars to online creators like YouTubers and TikTok influencers. The film industry now values follower counts and engagement rates, viewing these digital-native talents as essential assets. These creators not only have dedicated fanbases, but also possess the skills to tell stories and market themselves effectively. With studios recognizing their value, there's a paradigm shift where creators drive their projects and negotiate terms, prompting a critical examination of the relevance of traditional Hollywood institutions.
"Digital-native creators have become some of their safest bets, bringing built-in fandoms and compelling propositions like promotion baked into their talent."
"The question isn't whether creators are Hollywood-ready - it's whether Hollywood is still required at all, as the power balance shifts between traditional media and online stars."
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