How content creators are redefining Hollywood's power structure
Briefly

In 2025, Hollywood's focus has shifted from traditional stars to online creators like YouTubers and TikTok influencers. The film industry now values follower counts and engagement rates, viewing these digital-native talents as essential assets. These creators not only have dedicated fanbases, but also possess the skills to tell stories and market themselves effectively. With studios recognizing their value, there's a paradigm shift where creators drive their projects and negotiate terms, prompting a critical examination of the relevance of traditional Hollywood institutions.
"Digital-native creators have become some of their safest bets, bringing built-in fandoms and compelling propositions like promotion baked into their talent."
"The question isn't whether creators are Hollywood-ready - it's whether Hollywood is still required at all, as the power balance shifts between traditional media and online stars."
Read at Mashable
[
|
]