Digital lifefromDigiday1 week agoCreators hire AI like interns as they look to save costs on the creative processAI tools provide significant savings for creators by reducing the need for additional support staff.
Video gamesfromDigiday1 week agoVTubers are catching marketers' eyes in 2025In 2025, VTubers are gaining popularity, drawing advertiser attention and increasing influencer marketing investments.
Digital lifefromTheankler1 week agoAgency Wars: Winners, Losers & Creators' Secret Whispers About EachAmaya Espinal's participation in Love Island USA propelled her career, resulting in a dramatic increase in followers and signing with top talent agencies.
fromTheWrap2 weeks agoE-CommerceCreatorverse: The Billion-Dollar Appeal of Creator-First Subscriptions
Mental healthfromInc3 months agoWhy I'm Launching a Therapy Service for Creators-and What Every Entrepreneur Can Learn From ItThe creator economy is valued at over $250 billion, but mental health support for creators is critically lacking.
fromTheWrap2 weeks agoE-CommerceCreatorverse: The Billion-Dollar Appeal of Creator-First Subscriptions
Mental healthfromInc3 months agoWhy I'm Launching a Therapy Service for Creators-and What Every Entrepreneur Can Learn From ItThe creator economy is valued at over $250 billion, but mental health support for creators is critically lacking.
fromAdExchanger3 weeks agoWhy FAST Channels Are So Interested In Courting YouTube Creators | AdExchangerFree ad-supported channels use existing YouTube content, benefiting both creators and platforms through licensing agreements.
fromDigiday1 month agoMore creators, less money: Creator economy expansion leaves mid-tier creators behind"There's almost no middle class anymore. It goes to the really in-demand creators. The brands, if they are going to spend, are going after those."E-Commerce
fromNBC Los Angeles3 months agoActor's union to start influencer, digital creator committeeSAG-AFTRA establishes an influencer and digital creator committee, merging the realms of traditional entertainment and social media.
Media industryfromMashable3 months agoHow content creators are redefining Hollywood's power structureHollywood's landscape is changing with digital creators leading the way, prioritizing follower counts over traditional box office successes.
Media industryfromBusiness Insider4 months agoNetflix is on the hunt for competition shows like 'Survivor' and 'The Bachelor' starring digital creatorsNetflix seeks to create competition shows featuring digital creators, inspired by Amazon's success with 'Beast Games.'