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YouTube creators went from internet sensations to media moguls in 2024

YouTube creators are becoming mainstream media powerhouses, generating significant income and building extensive business empires.
Top creators like MrBeast and Emma Chamberlain exemplify the evolution into serious business leaders.
Traditional entertainment boundaries are blurring as digital creators gain substantial influence over mainstream media.

Why Wendigoon and other creators are taking talent management into their own hands

Digital creators like Wendigoon are transitioning to talent management, leveraging their experiences to guide fellow creators effectively.

YouTube creators went from internet sensations to media moguls in 2024

YouTube creators are becoming mainstream media powerhouses, generating significant income and building extensive business empires.
Top creators like MrBeast and Emma Chamberlain exemplify the evolution into serious business leaders.
Traditional entertainment boundaries are blurring as digital creators gain substantial influence over mainstream media.

Why Wendigoon and other creators are taking talent management into their own hands

Digital creators like Wendigoon are transitioning to talent management, leveraging their experiences to guide fellow creators effectively.
moreyoutube

Cameo Launches CameoX, a New Policy That Allows Digital Creators to Self-Enroll in Its Marketplace - Lindsey Gamble

CameoX allows digital creators to join the platform, enhancing its appeal and creating monetization opportunities for various talent.
#social-media

Why online organizers are pressuring advertisers to reconsider Twitch's brand safety over antisemitism claims

Creators are pressuring Twitch advertisers over alleged antisemitic policies following a temporary signup ban for users in Israel and Palestine.

Bowling, Selfies and the Dougie': Biden Woos Influencers at the White House

President Biden values social media influencers as key communicators for the future.

In defense of being 'extremely online.' The creator economy by the numbers

The online world has negative impacts, but it also empowers a vast number of creators who contribute significantly to the economy.

Why online organizers are pressuring advertisers to reconsider Twitch's brand safety over antisemitism claims

Creators are pressuring Twitch advertisers over alleged antisemitic policies following a temporary signup ban for users in Israel and Palestine.

Bowling, Selfies and the Dougie': Biden Woos Influencers at the White House

President Biden values social media influencers as key communicators for the future.

In defense of being 'extremely online.' The creator economy by the numbers

The online world has negative impacts, but it also empowers a vast number of creators who contribute significantly to the economy.
moresocial-media

D&AD recognises influencers and creators in new awards category for 2025

D&AD is expanding its awards to include new categories, notably for digital creators, in response to the evolving creative landscape.

How to build a power PC on a budget

Building your own workstation saves money and offers better customized performance, especially for digital creators.

A year after a revamp by Epic Games, Fortnite Creative is having its YouTube moment

Fortnite Creative ecosystem growing rapidly with brands, creators, and agencies joining in, akin to early days of YouTube.

Adobe's full Creative Cloud suite is 40 percent off in a rare deal

First-time subscribers can save 40% on Adobe Creative Cloud monthly cost, at $36 instead of $60, with a one-year commitment.

AI: The Digital Creator's Tool for Success

AI can empower digital creators of all sizes to enhance client relationships, streamline content creation, and drive business growth.

The Drum

Reels on Instagram offers a platform for creativity and self-expression.
Digital creators impact brand discovery and consumer influence.

ESPN Launches The Second Iteration of Its Creator Network with All-Female Roster - Lindsey Gamble

ESPN's Creator Network generated 18 million incremental impressions, making it the most followed brand on TikTok.
ESPN aims to promote diversity and inclusivity with an all-female roster and showcase content outside of its usual verticals.

Affiliate Links Are TikTok's Low-Lift Side Hustle. Should You Get In On It?

Affiliate marketing is no longer limited to influencers with large followings; it has become accessible to anyone with a platform or audience.
Affiliate marketing can provide valuable data and analytics that can help creators negotiate more lucrative brand deals.

5 highlights from Computex 2024 for creatives

AI is a central theme at Computex 2024, with major tech companies heavily investing in AI-driven technologies.
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