Following the success of Amazon's 'Beast Games,' Netflix is exploring competition shows featuring digital creators, drawing inspiration from familiar formats like 'Survivor' and 'The Bachelor.' The streaming service aims to innovate rather than stick to traditional formats, seeking active participation from creators in developing new concepts. Despite previous challenges in adapting social media stars to traditional TV, Netflix shows a willingness to explore fresh ideas, including live formats, as it attempts to capture the growing influence of digital content creators.
"They have mentioned that 'Beast Games' is good and has done well," this person added.
One criticism of big media companies' earlier forays into leveraging the popularity of social-media creators has been that they tried to shoehorn influencers into old-school TV formats, with sometimes awkward results.
Netflix seems to be flexible on the format and wants the creator to be active in developing it, three people said.
On the romance front, it's garnered massive success with shows such as 'Love Is Blind.'
Collection
[
|
...
]