AI influencers are 'everywhere' at Coachella
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AI influencers are 'everywhere' at Coachella
"Faking Coachella attendance is nothing new - even real influencers have been doing so in recent years - but generative AI has now progressed to the point where it's become much harder to pick these synthetic creators out amid the flood of real festival attendees."
"Ammarathegoat is most likely one such AI influencer trying to sell a false reality to its over 170,000 Instagram followers. Images posted by the account show what looks like an AI-generated avatar posing for pictures with members of the Kardashian/Jenner family."
"Another Instagram account posting Coachella snaps with the Kardashians/Jenners is Grannyspills, an avatar made with Higgsfield AI according to the creator bio, that's amassed more than 2 million followers."
Coachella has become a hotspot for influencers, including AI-generated personas. Many social media accounts feature synthetic creators posing with celebrities, making it difficult to discern authenticity. Some accounts openly disclose their AI nature, while others do not. For instance, Ammarathegoat appears to be an AI influencer with over 170,000 followers, showcasing images with celebrities without any AI disclosure. Similarly, Grannyspills, another AI avatar, has gained over 2 million followers, further blurring the lines between real and artificial influencers at the festival.
Read at The Verge
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