The SAG-AFTRA National Board has launched an influencer and digital creator committee to better integrate social media stars into the entertainment industry, reflecting the growing influence of platforms like Instagram and TikTok. Influencer Patrick Janelle is leading this initiative, aimed at addressing the needs and concerns of digital creators, particularly around fair treatment and compensation. This move acknowledges the collaborative relationship between actors and influencers, especially highlighted during the recent SAG-AFTRA strike. The committee aims to unify efforts within the industry, with attention to negotiations and contracts for digital creators.
"There's a vastly changing landscape within entertainment and social media," Janelle says. "We're talking about a union that really has the power and the muscle to be focusing on issues that relate to influencers and digital creators like contract negotiations and fair compensation."
"It's a skill set that's really all connected and all aligned together and we're strongest when we're unified and when we have solidarity," says Crabtree-Ireland.
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