"Legacy news organizations are scrambling to learn from digital creators, and the creators they're consulting aren't sure the lesson can be taught. CNN's internal workshops invited digital creators to guide executives on building loyal audiences on platforms like YouTube and TikTok, leading to visible format changes in programming."
"The reaction from people who actually understand the creator economy has been cool. Independent technology journalist Taylor Lorenz noted that while seeking advice from creators has little downside, institutional corporate structures may hinder effective adaptation to new audience engagement methods."
Legacy newsrooms are experiencing an identity crisis as they attempt to learn from digital creators. CNN has initiated workshops with creators to understand audience engagement on platforms like YouTube and TikTok. Changes in programming formats, such as the use of podcast microphones and casual backdrops, stem from these workshops. However, reactions from experts in the creator economy have been lukewarm, indicating skepticism about whether traditional media can effectively adapt to these new strategies.
Read at www.mediaite.com
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