"With the rise of digital marketing, where influencers earn money for creating content through platforms such as TikTok, Instagram, Facebook, X, YouTube, and more, SARS now wants them to declare their income. Lasizwe recently took to X to voice his thoughts on the difficulties influencers may encounter with South Africa's tax system. He criticised those who claimed he doesn't pay tax after initially speaking out against SARS' plans to tax influencers."
""I want to be clear, I do pay tax. Mina, I've always contributed, and I believe in building this country," he wrote. The Awkward Dates host said the influencer industry is unconventional and often filled with blurred boundaries. He added that influencer earnings are complex and require better structure, education, and discussion rather than confusion or criticism. "There are blurred lines between paid work, gifting, trade exchanges, and delayed payments, like some creators still wait months to be paid," he explained."
SARS announced plans to target influencer earnings and urged creators to declare their income. The agency aims to educate influencers on tax compliance. Influencer earnings derive from platforms like TikTok, Instagram, Facebook, X, and YouTube and include paid work, gifting, trade exchanges, and delayed payments. Many creators receive cars, campaigns, and visibility while payment timing and income classification remain unclear. Lasizwe affirms that he pays tax and calls for structure, education, and open dialogue instead of criticism. Lasizwe invites a workshop or sit-down with SARS to create fair, clear, and sustainable rules for creators' tax contributions.
Read at The South African
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