Shein hype dominates social media, but in Europe the firm's accused of greenwashing
Briefly

Shein's influence in fast fashion thrives on platforms like TikTok and YouTube, where its 'hauls' are popular. However, regulatory scrutiny is escalating in Italy and France due to environmental misrepresentation and privacy issues. Italy imposed a €1 million fine for vague and misleading sustainability claims. The company is under investigation for its carbon emissions, which have tripled, making it the largest polluter in fashion. In France, Shein could face potential fines totaling €150 million due to improper user consent for tracking.
Italy's competition authority slapped Shein with a €1 million fine for misleading claims regarding the environmental impacts of its products, citing vague and misleading assertions.
In 2023, Shein's sustainability report revealed the company's carbon emissions had almost tripled in three years, making it the biggest polluter in the fashion industry.
Shein faces a potential fine of €150 million in France for not obtaining proper consent to track users on the internet, highlighting compliance issues in Europe.
The Italian watchdog launched an investigation into Shein's social responsibility claims, emphasizing an 'increased duty of care' for operating within a highly polluting sector.
Read at Abc
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