The European Commission is accusing Shein of misleading customers through fake discounts and a series of practices deemed illegal under EU consumer protection laws.
Unlike earlier times, now ... [the] market is saturated with multiple options and offers, and user interest can quickly dwindle," Yugal Joshi, partner at global research firm Everest Group, told Rest of World.
U.S. President Donald Trump's executive order revokes the de minimis exemption for Chinese imports under $800, changing the landscape for companies like Shein and Temu.