"The EU's European Commission said Tuesday that it has opened "formal proceedings" against Shein under the Digital Services Act, which sets ground rules for online services that Europeans use. In the announcement, the commission says it is targeting Shein over worries that the shopping platform is addictive by design, powered by opaque algorithms, and engages in the sale of illegal goods, including weapons and child sexual abuse material in the form of "child-like sex dolls.""
"Late last year, French watchdog agency the Directorate General for Competition, Consumer Affairs and Fraud Control flagged the Chinese online retailer to authorities after finding "sex dolls constituting child sexual abuse material" for sale along with other "pornographic content" not restricted by an age gate. "These acts fall within the scope of serious criminal offences under French law," the regulator wrote at the time, noting that the violations could be punishable by imprisonment and a €100,000 fine under the country's criminal code."
The European Commission opened formal Digital Services Act proceedings against Shein, citing concerns that the platform may be addictive by design, driven by opaque algorithms, and involved in selling illegal goods including weapons and child sexual abuse material in the form of child-like sex dolls. French authorities flagged sex dolls constituting child sexual abuse material and pornographic content without age gates, prompting a criminal investigation and a coordinated EU probe. French customs inspected 200,000 Shein packages and found that eight out of ten products examined potentially violated laws, including cosmetics with banned ingredients and unsafe children's toys. Shein announced restrictions on sex doll sales and bans.
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