"Paris is the fashion capital of the world a paradise of couture and craftsmanship stretching back centuries. The city's very name connotes luxury and glamour. But last Wednesday, 5 November, a sprawling Shein outlet opened on the sixth floor of the BHV Marais, the historic department store directly across from Paris's city hall. It's the Singapore-based ultra-fast-fashion store's first permanent bricks and mortar retail space, and the first of several permanent outposts Shein plans to open in France in the near future."
"Shein launched as SheInside in 2011 in Nanjing, China is the reprehensible paragon of the ultra-fast-fashion industry. The company sells clothing (and home goods, toys, stationery, cookware, blankets, pet supplies and more) at an unfathomable scale: today's new in page alone lists more than 1,300 items, from shiny gold shirts in its Manfinity Mode category, to plunging, plus-size swimsuits under the sub-brand Slaysola. Nearly everything on the site is made of plastic, designed for single-use disposability, and it's all shockingly, disturbingly cheap."
Shein opened a sprawling outlet on 5 November on the sixth floor of the BHV Marais, marking its first permanent bricks and mortar retail space in Paris and the first of several planned French outposts. Shein launched as SheInside in 2011 in Nanjing, China and operates as a leading example of ultra-fast fashion, selling vast quantities across clothing and home categories. Today's new-in page lists over 1,300 items. Most products are plastic, designed for single-use disposability, and sold at extremely low prices. The opening has angered many Parisians and prompted sustained French government scrutiny, including an OECD investigation and recent legislation targeting fast-fashion environmental harms.
Read at www.theguardian.com
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