"The European Commission (EC) has opened an investigation into low-cost fast fashion retailer Shein. EC officials are concerned about the sale of illegal products, including child sexual abuse material, as well as the potentially addictive design of its shopping experience. The Commission found fellow low-cost retailer Temu in violation of the Digital Services Act after a similar investigation last year."
"The probe is being opened under the Digital Services Act, a set of EU rules governing online services. The Commission will examine how Shein drives engagement with shoppers, including using a points and rewards system, and whether the company is properly mitigating the risk of addiction via these and other features. Algorithmic recommendation systems are another point of contention, and the Commission will ask Shein to disclose how it suggests products to users."
The European Commission has opened a Digital Services Act investigation into Shein over potential sale of illegal products, including child sexual abuse material, and concerns about its shopping design. The probe will assess engagement tactics such as points and rewards, evaluate whether Shein mitigates addiction risks, and examine algorithmic recommendation systems and profiling. Regulators will require disclosure of recommendation mechanisms and demand a non-profiling option for users. Shein has faced scrutiny over labor, sourcing, data practices, and IP infringement, and authorities can collect evidence, levy fines, and force changes for continued EU operation.
#digital-services-act #shein #child-sexual-abuse-material #algorithmic-recommendations #addictive-design
Read at Engadget
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