#addictive-design

#addictive-design

The firm behind the top platforms aims to keep singletons swiping and spending money on paid features for a constant stream of revenue, the documentary alleges. Lee Mackinnon, media and technology researcher at the University of the Arts London, says dating apps leave users in a 'constant state of hunger'. '[There's] this kind of reward system where you're getting positive feedback through likes, hits, swipes, so you just continue to go online,' she said.