The European Commission is investigating Shein for employing deceptive marketing tactics including fake discounts and misleading information about return policies. An investigation involving consumer rights groups from several EU countries has revealed multiple violations of EU law. Shein must address these findings within a month or face potential fines. With approximately 100 million monthly users in the EU, Shein's operations are under scrutiny. This move adds to the company's challenges, which include effects from U.S. tariffs on its international shipping practices.
The European Commission is accusing Shein of misleading customers through fake discounts and a series of practices deemed illegal under EU consumer protection laws.
Shein has been given a month to demonstrate compliance with EU regulations or face potential fines, following accusations of deceptive marketing practices.
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