Temu and Shein have announced price increases for their U.S. customers starting April 25, attributed to rising operating expenses resulting from new tariffs imposed by the Trump administration. The 145 percent tariff on most imports from China and the elimination of the de minimis exemption for low-value goods are set to significantly impact the pricing strategies of these e-commerce platforms, which have thrived on offering low-cost products. With recent changes in global trade rules, both companies face challenges in maintaining their competitive edge while adhering to higher operational costs due to increased tariffs.
Temu and Shein are raising prices for U.S. customers due to increased operating expenses linked to Trump's tariffs and trade policy changes.
The 145 percent tariff and the removal of the de minimis exemption are fundamentally altering the business dynamics for online retailers like Temu and Shein.
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