Chinese online retailers Temu and Shein are reducing their digital ad expenditures significantly in the US, a move driven by new tariffs imposed by the US government. This decision will affect major tech companies, including Meta and YouTube. Both retailers had previously focused heavily on reaching younger consumers but are now faced with rising costs related to tariffs for products shipped from China. As they plan to increase product prices, they are also cutting their advertising budgets, with declines noted in spending across various platforms.
Chinese online retailers Temu and Shein are significantly reducing their US digital advertising expenditures, impacting major social media platforms like Meta and YouTube.
Following President Trump's executive order, Temu and Shein will increase product prices and cut back on their digital ad spending, representing a significant shift in strategy.
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