Shein and Temu announced upcoming price increases effective April 25, driven by rising operating expenses from global trade rules and tariffs. The shift follows President Trump's new tariffs affecting Chinese goods, specifically ending the de minimis loophole that allowed packages under $800 to ship duty-free. This change poses challenges for the brands, which typically cut out U.S. warehouses by shipping directly from China. With rising costs, shoppers are encouraged to order before prices rise, signalling a significant shift in the low-cost retail landscape.
Shein and Temu are raising prices starting April 25 due to increased operating expenses and new tariffs, prompting shoppers to order before prices increase.
The changes come after Trump's tariff policies which threaten the low-cost business model of Shein and Temu, relying on duty-free shipping of Chinese goods.
The end of the de minimis loophole could impose significant extra costs on Shein and Temu, disrupting their existing pricing structure and profit margins.
With the neuen tariff rules, it signals a broader change in how low-cost Chinese goods are processed and delivered to U.S. consumers.
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