Shein and Temu have ramped up their digital advertising spending in Europe amid challenges posed by US tariffs that hinder their operations in the American market. In April, Shein's ad spending surged by 35% and Temu's by 40% in France and the UK. This strategic move counters tariffs affecting their sales and reflects an effort to capture more customers in Europe, while still attempting to retain their existing US consumer base amid rising prices resulting from stricter trade policies.
In April, Shein and Temu significantly increased their digital advertising budget in Europe, marking a strategic pivot from the US market due to trade tariffs.
Both companies are responding to US trade policies by enhancing their advertising in key European markets while facing challenges in retaining existing customers in the US.
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