"Potero told Business Insider he pitched a handful of ideas to Crocs, and the brand ultimately landed on the "most complicated one" he'd outlined: putting 3D printed Crocs on statues across New York City. Potero would also go undercover, build a character and a narrative, launch an entirely new social media account on Instagram and TikTok, and document the entire process."
"The two 24-year-olds teamed up in the summer and are now launching Pufferfish, a new creative marketing company focused on viral stunts that have a cultural impact - both in person and online. "We have a finger on the pulse of what it takes to go viral," Schulhof said, adding that the pair wants to help brands tap into "the pace at which the internet is moving.""
Anthony Potero is a YouTube creator with 1.9 million subscribers known as "Anthpo." He created viral stunts including a Timothée Chalamet look-alike contest and a notable Crocs campaign that placed 3D-printed shoes on New York City statues. That campaign featured undercover performance, character development, new Instagram and TikTok accounts, and extensive documentation that amassed millions of views and hundreds of thousands of followers. Potero and Talia Schulhof, both 24 and collaborators since 2023, founded Pufferfish to offer brands culturally resonant, stunt-driven marketing that performs in person and across short-form social platforms.
Read at Business Insider
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