Katseye's Gap Ad Goes Viral Weeks After Sydney Sweeney's American Eagle Partnership

"Gap unveiled a new marketing collaboration starring Katseye, a girl group composed of members from the Philippines, South Korea, Switzerland, and the United States, last week, including a 90-second video of the group dancing to "Milkshake" by Kelis clad in Gap denim. The group's diverse background, and Gap's statement the ad highlights "cultural diversity" and "individuality," have prompted some comparisons online to Sydney Sweeney's controversial American Eagle ad, which was championed by conservatives after some criticized it for appearing to promote eugenics."

"Some viral posts on social media have claimed Gap's ad is a "response" to American Eagle's marketing campaign, though it's unclear when Gap started planning its Katseye collaboration or whether the Sweeney ad campaign had any impact. Gap's YouTube upload of the ad has nearly 6 million views, and the top comment reads, "Countering THAT controversy ad with a group of successful diverse girls in denim, GAP took that opportunity real fast.""

Gap launched a marketing collaboration starring Katseye, a multinational girl group, with a 90-second video of the group dancing to "Milkshake" by Kelis in Gap denim. Gap framed the ad as highlighting cultural diversity and individuality. The campaign has attracted nearly 6 million views on YouTube and spurred TikTok users to recreate the choreography. Online responses included praise for representation and claims the ad was a response to Sydney Sweeney's American Eagle campaign. The ad also drew conservative criticism, including a viral post labeling it "woke garbage ad." Forbes reached out to Gap for comment.

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