"It was just one of those Murphy's Law kind of things where something bad happens, but it turned out to be a great meme,"
"And I think in an odd sort of way-we don't do marketing-but it turned into a great marketing moment."
"It was not an expected moment, but in that moment, you have to roll with it."
During the 2019 Cybertruck reveal, Franz von Holzhausen threw steel balls at the vehicle to demonstrate its "armor glass" windows, but the windows unexpectedly shattered. Elon Musk continued the presentation while standing in front of the damaged truck, and Tesla's stock fell more than 5% the following day. The mishap generated widespread online attention and became a meme and marketing moment. Tesla later sold T-shirts referencing the accident, and Elon Musk reported roughly 200,000 orders for the Cybertruck in the days after the launch. Von Holzhausen characterized the event as an example of Murphy's Law and emphasized adapting to unexpected moments.
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