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Marketing tech
fromThe Drum
1 month ago

Experiential provides tech brands things that other channels can't

Experiential marketing helps tech brands build trust, demonstrate complex products, and engage consumers emotionally through tangible, immersive experiences that drive trial and commitment.
Cars
fromFortune
2 months ago

Tesla's chief designer accidentally smashed a $61K Cybertruck's 'armor glass' window with a metal ball. Now he says it was a 'great marketing moment' | Fortune

A botched 2019 Cybertruck demo shattered windows but became a viral marketing moment that drew attention and boosted early orders for Tesla's Cybertruck.
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