Bay Area anti-Dodgers ad wins national award

"It just seemed like a fun way to encourage people to take advantage of our service and have some fun with the rivalry. I think it just speaks to the fact that, no matter what team you're rooting for, it's a lot easier to be able to take transit to get to the game. Driving is just a rough way to get to it."

"Being able to just hop on the train, enjoy a beer on the ride up, check out the show, and then hop on it, let us take care of the ride home. It's just a common-sense way to get to the game, and I think that's something everyone can agree on."

"The ad depicts two Giants fans opting to take their car to the game rather than public transport. Upon getting into the car, their merchandise changes into Dodgers gear, sending the duo into panic. A narrator takes over the video and says 'Driving is for Dodgers fans,' before changing the scene to Giants mascot Lou Seal boarding a train."

Caltrain received the American Public Transport Association's 'Best Marketing and Communications to Increase Ridership or Sales' award for a humorous advertisement that went viral across social media platforms. Posted in July 2025, the ad accumulated nearly 300,000 TikTok views and over 400,000 Instagram views. The creative campaign depicted Giants fans whose merchandise mysteriously transformed into Dodgers gear when entering a car, prompting them to choose Caltrain instead. The advertisement cleverly leveraged the Giants-Dodgers rivalry to promote public transportation benefits, emphasizing convenience, environmental advantages, and improved fan experience. Caltrain spokesperson Dan Lieberman explained the campaign aimed to make transit usage appealing while having fun with regional sports rivalry, positioning train travel as the superior option for attending games.

Read at Dodgers Nation