
"This is something we have tested already in Portugal, Germany, Canada. I love this product. It is so good. I'm going to do a tasting right now, but I'm going to eat this for my lunch, just so you know."
"From this video, it seems likely the CEO of McDonald's has never eaten McDonald's before."
"After the CEO introduces the burger, he comments on how big it is and wonders 'how to attack it' before he takes one bite, which users have called small enough to call Kempczinski's genuine enjoyment of the burger into question."
McDonald's CEO Chris Kempczinski posted an Instagram video promoting the Arch Burger, a new menu item featuring two patties, three cheese slices, crispy onions, pickles, and Big Arch sauce. The burger was tested in Portugal, Germany, and Canada. The video went viral on social media platforms including X and TikTok, with viewers criticizing Kempczinski's apparent discomfort and unconvincing enthusiasm. Users questioned whether the CEO genuinely enjoys McDonald's food, noting his small bite and awkward demeanor. Many commenters found the video awkwardly cringe, with some mocking the product testing approach and questioning his authenticity.
Read at Fast Company
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