#brand-authenticity

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Media industry
fromThe Drum
1 week ago

Martha Stewart tells marketers to evolve, stay authentic - and maybe get waxed

Martha Stewart, at 83, effectively connects with younger audiences by leveraging social media and maintaining authenticity in her brand.
Marketing tech
fromForbes
1 month ago

20 Questions To Ensure The Quality Of AI-Generated Content

AI-generated content needs careful human review to ensure quality and authenticity.
Marketing
fromRolling Out
3 months ago

Marketing maverick Fran Westbrooks lead cultural revolution

Fran Westbrooks emphasizes the importance of authentic brand connections with diverse audiences and reshaping cultural marketing dynamics.
fromThe Drum
4 months ago
Artificial intelligence

Scams, security & synthetic stars: How brands & agencies can lead in world of AI deception

Marketers must prioritize consumer trust amid the allure of new AI and tech innovations showcased at CES 2025.
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