#brand-authenticity

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fromThe Drum
1 month ago

Durable or disrupted: why only bold brands will survive the AI era

The lasting advantage for brands is built on authenticity, trust, and meaningful consumer relationships.
fromEntrepreneur
1 month ago

Why Storytelling (Not Selling) Is Your Most Powerful Branding Tool | Entrepreneur

Storytelling rooted in vulnerability builds consumer trust and loyalty.
Humans connect more with stories than with polished sales language.
Creating a 'story bank' allows leaders to share relevant experiences.
SOMA, SF
fromForbes
1 month ago

How AI Is Changing E-Commerce

Impressive imagery coupled with authenticity is crucial for communicating sustainability.
Consumers demand genuine corporate sustainability commitments and clear actions.
Authentic representation in sustainability imagery must reflect diverse communities affected by climate change.
fromIT Pro
1 month ago

If you use AI for your product video, I respect your company less

"The trend of using AI-generated videos for product testimonials might seem innovative, but it risks eroding trust in brand communication and authenticity, ultimately harming customers' perception."
Marketing
Marketing tech
fromThe Drum
3 months ago

Inside the Gen Z creator mindset: what marketers can learn from LTK's rising stars

Gen Z creators provide brands with authentic connections by sharing personal, relatable experiences.
fromThe Drum
3 months ago

Martha Stewart tells marketers to evolve, stay authentic - and maybe get waxed

At 83, Martha Stewart remains a trailblazer, using social media to connect with younger audiences while maintaining her brand's authenticity and relevance.
Media industry
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