#brand-authenticity

[ follow ]
fromThe Drum
3 days ago

Durable or disrupted: why only bold brands will survive the AI era

With the use of AI agents, we've managed to reduce the time it takes to review and approve campaign assets for brand compliance from four days to just ten seconds.
Marketing
#consumer-trust
Social media marketing
fromEntrepreneur
4 months ago

Don't Collaborate With Just Any Influencer - Here's How to Make Sure You Pick the Right One | Entrepreneur

Influencer partnerships should be rooted in shared values and authenticity for effectiveness.
The right influencer choice can enhance brand credibility and audience trust.
Social media marketing
fromEntrepreneur
4 months ago

Don't Collaborate With Just Any Influencer - Here's How to Make Sure You Pick the Right One | Entrepreneur

Influencer partnerships should be rooted in shared values and authenticity for effectiveness.
The right influencer choice can enhance brand credibility and audience trust.
more#consumer-trust
fromForbes
1 week ago

How AI Is Changing E-Commerce

Nearly 7 in 10 people believe that climate change affects their lives.
SOMA, SF
#influencer-marketing
Marketing tech
fromThe Drum
1 month ago

Inside the Gen Z creator mindset: what marketers can learn from LTK's rising stars

Gen Z creators provide brands with authentic connections by sharing personal, relatable experiences.
Marketing tech
fromThe Drum
1 month ago

Inside the Gen Z creator mindset: what marketers can learn from LTK's rising stars

Gen Z creators provide brands with authentic connections by sharing personal, relatable experiences.
more#influencer-marketing
Media industry
fromThe Drum
2 months ago

Martha Stewart tells marketers to evolve, stay authentic - and maybe get waxed

Martha Stewart, at 83, effectively connects with younger audiences by leveraging social media and maintaining authenticity in her brand.
Digital life
fromForbes
4 months ago

Council Post: Why Promoting Digital Detox Campaigns Is Good Business

The Knowledge Age provides great opportunities alongside increased stress and a need for digital detox.
Marketing
fromRolling Out
5 months ago

Marketing maverick Fran Westbrooks lead cultural revolution

Fran Westbrooks emphasizes the importance of authentic brand connections with diverse audiences and reshaping cultural marketing dynamics.
[ Load more ]