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fromDigiday
2 days ago

Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts

In the basement of the conference hall, the working-group-turn-therapy session offered worksheets to attendees to find the venn diagram between what individuals enjoy and current industry needs. "You just sometimes have to pause and say, 'Am I going to be OK? Is this going to be alright?', Mirza said, adding that it was important to acknowledge that humans can do some things "better" than AI.
Marketing
Online marketing
fromMarTech
2 weeks ago

Your holiday marketing playbook must put sincerity before sales | MarTech

Use major celebratory holidays for promotional campaigns while avoiding exploitation of solemn observances to preserve brand authenticity.
Marketing
fromEntrepreneur
2 weeks ago

How Lavazza and the US Open Brewed the Perfect Marketing Campaign | Entrepreneur

Authentic, creative sports partnerships like Lavazza's US Open collaboration elevate brand prestige and drive engagement through experiential activations and aligned ambassadors.
Marketing
fromForbes
3 weeks ago

In The AI Age Of Sameness, Brand Voice Is Your Superpower

Prioritize quality and distinct human voice to prevent AI-driven mass production from creating generic, soul-less marketing and an Age of Sameness.
Artificial intelligence
fromAol
4 weeks ago

Why your AI-generated content sounds like everyone else's and 4 ways to fix it

Widespread access to identical AI tools and prompts produces homogeneous content, creating a "Sea of Sameness" that undermines brand distinctiveness and effectiveness.
Artificial intelligence
fromHubspot
8 hours ago

Drowning in a Sea of Sameness: How brands can rise above the AI-generated noise

AI-driven content homogeneity is creating a Sea of Sameness, forcing brands to rely on distinctive authenticity and taste to stand out.
Marketing tech
fromThe Drum
1 month ago

Judge of the Day: DAZN's Lina Carlos de Vergara explores AI, trust and PR's future

Emotion-driven storytelling, consistent authentic voice, and ethical AI use strengthen sports PR, crisis response, and long-term credibility, driving business growth from within.
#marketing-strategy
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Marketing
fromThe Drum
3 months ago

Durable or disrupted: why only bold brands will survive the AI era

The lasting advantage for brands is built on authenticity, trust, and meaningful consumer relationships.
Marketing
fromEntrepreneur
3 months ago

Why Storytelling (Not Selling) Is Your Most Powerful Branding Tool | Entrepreneur

Storytelling rooted in vulnerability builds consumer trust and loyalty.
Humans connect more with stories than with polished sales language.
Creating a 'story bank' allows leaders to share relevant experiences.
SOMA, SF
fromForbes
3 months ago

How AI Is Changing E-Commerce

Impressive imagery coupled with authenticity is crucial for communicating sustainability.
Consumers demand genuine corporate sustainability commitments and clear actions.
Authentic representation in sustainability imagery must reflect diverse communities affected by climate change.
fromIT Pro
3 months ago

If you use AI for your product video, I respect your company less

"The trend of using AI-generated videos for product testimonials might seem innovative, but it risks eroding trust in brand communication and authenticity, ultimately harming customers' perception."
Marketing
Marketing tech
fromThe Drum
4 months ago

Inside the Gen Z creator mindset: what marketers can learn from LTK's rising stars

Gen Z creators provide brands with authentic connections by sharing personal, relatable experiences.
Media industry
fromThe Drum
5 months ago

Martha Stewart tells marketers to evolve, stay authentic - and maybe get waxed

Martha Stewart, at 83, effectively connects with younger audiences by leveraging social media and maintaining authenticity in her brand.
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