At 83, Martha Stewart remains a key player in marketing and social media, discussed her approach to engaging younger audiences at the Possible 2025 conference. She humorously recalled her quest for data on sheet washing habits, which led to successful bedding design choices for Kmart. Stewart's blend of authenticity, evolution over reinvention, and strategic use of platforms like TikTok has allowed her brand to stay culturally relevant. She also critiques the influencer landscape, favoring genuine engagement over mere follower counts.
At 83, Martha Stewart remains a trailblazer, using social media to connect with younger audiences while maintaining her brand's authenticity and relevance.
Stewart shared how she challenged perceptions about sheet washing, demonstrating that color choices in bedding can positively correlate with consumer habits.
Emphasizing the importance of evolution over reinvention, Stewart advocates for authenticity in brand marketing while navigating modern digital platforms.
While appreciating the influencer landscape, Stewart prefers to curate her image independently, critiquing those with minimal engagement despite a high follower count.
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