"Nearly 7 in 10 people believe that climate change affects their lives."
"Close to 90% of consumers feel that businesses should use their resources to improve society and the environment."
"Two out of three doubt that companies' sustainability commitments are genuine."
"Sustainability images often depict well-off white people, while lower income and traditionally minority communities are more directly impacted by climate change."
Getty Images and MarketCast analyzed global perceptions of sustainability through imagery. Nearly 70% of people believe climate change impacts their lives. Close to 90% expect businesses to utilize resources for societal improvement, yet two-thirds are skeptical of companies' genuine commitments. Many view 'green' labels as marketing tricks. Consumers prefer authentic images showing human impact on the environment. A significant portion require visuals of both environmental degradation and recovery. The report emphasizes the need for brands to authentically portray real initiatives and diverse communities affected by climate change.
Read at Forbes
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