Getty Images and MarketCast analyzed global perceptions of sustainability through imagery. Nearly 70% of people believe climate change impacts their lives. Close to 90% expect businesses to utilize resources for societal improvement, yet two-thirds are skeptical of companies' genuine commitments. Many view 'green' labels as marketing tricks. Consumers prefer authentic images showing human impact on the environment. A significant portion require visuals of both environmental degradation and recovery. The report emphasizes the need for brands to authentically portray real initiatives and diverse communities affected by climate change.
Nearly 7 in 10 people believe that climate change affects their lives.
Close to 90% of consumers feel that businesses should use their resources to improve society and the environment.
Two out of three doubt that companies' sustainability commitments are genuine.
Sustainability images often depict well-off white people, while lower income and traditionally minority communities are more directly impacted by climate change.
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