Inside the Gen Z creator mindset: what marketers can learn from LTK's rising stars

At the LTK Upfronts in New York, marketers sought insights into the future but received a candid overview of Gen Z's values from popular creators. The panel, led by LTK's Reesa Lake, featured Kit Keenan, Brandon Edelman, and Alexis Wilkerson, who highlighted the need for genuine brand connections rather than superficial ones. Each creator embodies a personal brand that resonates with their audience, emphasizing shared experiences and authenticity, which are crucial for successful marketing in today's landscape. Their insights reveal how brands can engage meaningfully with this influential generation.

I realized my followers kept asking for the same things. So we built a collection where it's all in one place.

I upload videos that feel like FaceTime with your best friend. I'm telling you things no one tells their own mother.

Read at The Drum