"Home Depot is no stranger to building head-turning (and TikTok view-farming) holiday decor. In fact, its towering 12-foot-tall skeleton, Skelly (who debuted in 2020), is what initially propelled the big box store to its current status as customers' go-to shop for viral decor. Since then, Home Depot has leaned into both the scale and detail of its holiday decor, including with Halloween releases this year like a seven-foot-tall Frankenstein and 9.5-foot-long haunted pirate ship. Now bringing that same amped-up energy into Christmas."
"While Home Depot declined to share specific sales data about the characters, R2-D2 appears to have sold out within weeks of debuting, inspiring several TikTok videos with hundreds of thousands of views and resulting in multiple Reddit forums where users are discussing strategies for getting their hands on one of the units. Resellers are already pedaling the product on eBay for nearly double its original price."
Home Depot expanded its holiday decor lineup with life-size, animated Chewbacca and R2-D2 figures priced at $349 and $299, featuring movie-accurate, motion-activated sound effects. R2-D2 sold out within weeks, drove popular TikTok videos with hundreds of thousands of views, and sparked Reddit threads about acquisition strategies, while resellers listed units on eBay for nearly double retail. The retailer has a history of oversized, viral decor such as a 12-foot skeleton and recent Halloween animatronics, including a seven-foot Frankenstein and a 9.5-foot haunted pirate ship. Home Depot is positioning extravagant, IP-adapted holiday props as accessible consumer products.
Read at Fast Company
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