Sweet Loren's, a gluten-free cookie dough company, achieved viral success after its social media manager accidentally changed the TikTok account name to her name, "Ryan." This mistake prevented her from reverting the name for seven days, prompting the team to create engaging content around the incident. In just one week, Sweet Loren's produced 42 videos, gaining over 2.2 million views, 10,000 new followers, and a 46% increase in website sales. The social media manager embraced the opportunity and emphasized the value of being creative and bold in a fun way on TikTok.
Sweet Loren's, a gluten-free cookie dough company, went viral after its social media manager accidentally changed the account name to her own, leading to increased followers and sales.
The accidental TikTok name change to "Ryan" couldn't be reverted for seven days, resulting in a creative social media response with 42 videos and 2.2 million views.
Sweet Loren's gained 10,000 followers in a week and saw a 46% increase in website sales, all stemming from a humorous social media spin on the mistake.
TikTok provided a creative platform for Sweet Loren's to have fun with the situation, as the manager was encouraged to be bold and unafraid, which ultimately succeeded.
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