NFL coaches began using laminated cards resembling restaurant menus to conceal lip movements during play-calling, creating a practical sideline tactic. The visual similarity to actual menus sparked widespread memes and jokes comparing coaches to diners, and a Family Guy gag further amplified the trend. Fans adopted the bit, bringing laminated menus to games and turning stands into comedic scenes. Denny's responded with a Playbook Menu promotion, mailing real laminated Denny's menus to the first 100 signups. The campaign uses deadpan humor and timely cultural relevance to align with the brand's identity and capitalize on the viral moment.
When NFL coaches started holding up laminated menus to hide their play-calling, nobody expected it to become the internet's favorite football meme. But this fall, one unlikely object has completely taken over football culture: the humble laminated menu. And now, Denny's is turning this viral moment into marketing gold with a campaign that's as brilliant as it is absurd. From Playbooks to Pop Culture: How Laminated Menus Became Football's Hottest Accessory The phenomenon started innocuously enough.
The practical purpose was clear: prevent opposing teams from reading their lips and stealing crucial play information. But the internet had other ideas. The visual similarity between these coaching aids and actual restaurant menus was too perfect to ignore. Soon, memes flooded social media comparing coaches to diners perusing their options, with captions like "I'll have the touchdown special with a side of field goal."
Collection
[
|
...
]