"Released on Christmas Day, this two-and-a-half-hour epic is an intense, stressful, exhilarating examination of personal ambition and destructive egotism, set in the gritty, cutthroat world of 1950s New York. It's received a ton of praise from critics and is already A24's highest grossing film in the UK to date. So far, it's grossed $66.3 million USD in total. Even if you've no intention of seeing the film, there's a high change that you've at least heard of it."
"In fact, A24's latest film and its marketing campaign is an excellent case study on how to authentically resonate with the humour of younger millennials and Gen Zers, while also prioritising social media sharibility over massive corporate spending and big-budget billboards. Understanding how to build hype with a generation that is notoriously cynical and savvy to the practices of traditional marketing is priceless, and A24's latest attempt is one of the most successful in the industry thus far."
Marty Supreme stars Timothée Chalamet as a troubled table tennis star on the cusp of greatness. The two-and-a-half-hour film is an intense, stressful, exhilarating examination of personal ambition and destructive egotism set in the gritty, cutthroat world of 1950s New York. The film premiered on Christmas Day and has grossed $66.3 million USD, becoming A24's highest grossing film in the UK to date. An innovative, viral-focused marketing campaign spearheaded by Chalamet leveraged meme culture, streetwear hype, and celebrity notoriety to infiltrate Gen Z digital culture. A24 prioritized social-media sharability over big-budget billboards and traditional ad spend. Notable stunts included a satirical 'marketing meeting' video that went viral.
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