fromwww.theguardian.com3 months agoMarketingRawdogging, brat and looksmaxxing: Guardian's breakthrough words of 20242024 saw the emergence of new slang terms reflecting absurd trends and shifts in behavior, prominently driven by Gen-Z and social media influences.
fromIndependent6 months agoMarketingAoife Rooney: It's painfully obvious when politicians use TikTok trends they know nothing about how to win Gen Z votesThe emergence of 'Brat Summer' symbolizes a cultural shift towards youth-driven trends influenced by social media sensations like Charli XCX.