The Anti Social Social Club has collaborated with Coca-Cola for a summer capsule collection that marries mainstream pop culture with streetwear's rebellious spirit. Dropping on June 14, the line transforms Coca-Cola's recognizable branding through ASSC's ironic, often nihilistic design approach. Featuring hoodies, tees, and bucket hats, the designs play with familiar visuals and typography, presenting them in a distorted, unconventional manner that resonates with Gen Z. The collection encapsulates a dialogue between consumerism and anti-establishment themes, reimagining classic Americana through a contemporary lens.
The collaboration reinterprets Coca-Cola’s iconic imagery through ASSC’s ironic design, blending nostalgic and disruptive elements for a unique summer capsule collection.
Coca-Cola evokes universal familiarity while ASSC thrives on exclusivity, merging commercial Americana with Gen Z rebellion in a visual remix.
The collection features graphic hoodies and tees, with Coca-Cola's red paired with distorted typography and phrases that lean into anti-establishment themes.
A standout piece shows ASSC's logo entwined with Coca-Cola's script, creating a conversation between consumerism and chaos, reflecting ASSC's brand identity.
Collection
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