"Since its inception, LONELY GHOST has been about more than clothes. Founded on the idea that connection is everything, the brand carved out a niche by giving voice to the lonely and creating community through phrases that resonate far beyond a slogan. "TEXT ME WHEN YOU GET HOME" and "I LOVE YOU SAY IT BACK" aren't just taglines - they're emotional lifelines, shared touchpoints that connect people across timelines and feeds."
"Pacsun has a knack for staying ahead of culture's curve, and its latest move proves the strategy is still paying off. The retailer just announced an exclusive partnership with experiential lifestyle brand LONELY GHOST, bringing the cult-favorite label into brick-and-mortar spaces for the first time. For a brand built around human connection and digital-first storytelling, teaming up with Pacsun marks a major milestone - one that blends style with substance in a way few collabs manage to pull off."
Pacsun announced an exclusive partnership with experiential lifestyle brand LONELY GHOST, bringing the label into brick-and-mortar stores for the first time. LONELY GHOST centers human connection and digital-first storytelling, using phrases like "TEXT ME WHEN YOU GET HOME" and "I LOVE YOU SAY IT BACK" as emotional touchpoints that foster community. Pacsun will transform stores into physical hubs where storytelling-driven collections move from URL to IRL, offering fans tactile experiences. Both brands target Gen Z through inclusivity, cultural relevance, and loyalty, with LONELY GHOST emphasizing visibility and Pacsun providing nationwide retail reach to meet young people online and in real life.
Read at stupidDOPE | Est. 2008
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