Labubus are quirky plush toys created by Hong Kong artist Kasing Lung, featuring an 'ugly-cute' aesthetic with sharp teeth and mischievous expressions. Since their launch a decade ago, they have soared in popularity, specifically among Gen Z consumers, partly due to social media influencers posting videos of unboxings and collections. Distributed by Chinese toy company Pop Mart, these toys are sold in blind boxes, which enhances their allure and collectability. While suitable as toys for kids, potential buyers should be aware of the challenges in obtaining specific characters and the associated costs.
Labubus, the plush toys designed by Kasing Lung, have gained immense popularity through their 'ugly-cute' aesthetic and blind box purchasing format.
The rise of Labubus corresponds with the trend of collectability influencing consumer behavior, similar to other successful toy lines like Jellycats and Funko Pops.
Their popularity is fuelled by social media and viral videos, as influencers aim to collect various characters hidden inside uninformed boxes.
While appealing as gifts for children, prospective buyers should be cautious of specific character desires to avoid overspending.
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